QUOGEN 壳间

向未来发问。

壳间QUOGEN自2019年起投身于增强现实（AR）与混合现实（MR）的创作实践，与不同领域的艺术家们共创趣味体验。2021年，受壳间委托，我们为其团队构建了一套全新的视觉形象系统，基于“壳内为何物？”的探索行为概念，我们对新形象进行了一次返璞归真的尝试。

壳间（内）为何物？壳间的由来始于对未知的好奇与未来的疑问。壳里面到底有什么？我们想创造什么？未来究竟如何？下一代会是怎样？这些充满哲学思辨的问题是每一个创作者对时代、内容与媒介产生的思考。

同时我们也创造了一套完整的辅助图形生成系统，由蛋壳的联想出发，去描绘想象中的世界：宇宙、自然、幻境、异想，通过蛋壳的异构、材质与颜色的区分，共同堆叠出壳间的视觉宇宙。

Propose to Next Generation.

Since 2019, QUOGEN has been engaged in the creative practice of augmented reality (AR) and mixed reality (MR), creating fun experiences with artists in different fields. In 2021, entrusted by the shell, we built a brand identity system for QUOGEN. Based on the concept of exploratory behavior of "what's in the shell," we attempted to return to the basics of the new image.

What is between (inside) the shells? The origins of the interrupt began with curiosity about the unknown and questions about the future. What does the shell conclude? What do we want to create? What is the future? What will the next generation be like? These philosophical questions are the results of every creator's thoughts on the times, the content, and the medium.

We have created a complete auxiliary graphic generation system, starting from the association of eggshells to portray imaginary worlds: universe, nature, illusion, vision, through the heterogeneity of eggshells, the differentiation of materials, and colors, together stacking the visual universe between shells.